CHEER UP | NEW YORK is a streetwear brand founded to bring a message to uplift, inspire and encourage the world.  Our mission is to create positivity by spreading joy, peace, and happiness to those who are struggling. 

We love life, and believe that we find our greatest purpose in helping others to love it as well! Life isn’t always easy, and it’s full of ups and downs.  We’re committed to helping people who are struggling, both secretly and in plain sight.

Our purpose is to bring a message of happiness; helping people dealing with insecurities, empowering those who have lost their sense of identity, and rekindling hope in those who’ve stopped believing in themselves. 

Our products are designed to provide positive affirmations on a day-to-day basis, bearing messages intended to remind everyone that there’s nothing you can’t achieve if you set your mind to it, regardless of how difficult the times are. 

We believe that humans are amazing and worth investing in.  And we’re here to invest in you.